The Madras Liquor Store

Sector and location

Located in Baie-Mahault, at the heart of the Jarry industrial zone, the Madras Liquor Factory enjoys a strategic location. Close to major roadways, it is easily accessible from Pointe-à-Pitre and the surrounding towns. This location facilitates the distribution of its products across the island and beyond.

Description : history and key features

Jean Bichara-Jabour, a chemist and biologist by training, founded the Bichabour Establishments in 1933 in Pointe-à-Pitre. Passionate about the art of distillation, he began with artisanal lemonade production, quickly recognized for its exceptional quality. In the 1930s, he expanded his range with syrups, punches, and liqueurs, using family recipes and carefully selected local ingredients. In 1984, the business officially became Liquoristerie Madras, solidifying the Bichara-Jabour family’s legacy of quality and excellence.

Today, Liquoristerie Madras offers a wide range of liqueurs and punches, all inspired by the emblematic flavors of Guadeloupe.

From Darboussier to Madras : a story of heritage

While now recognized for its diverse liqueur production, Liquoristerie Madras draws much of its inspiration from the history of the Darboussier distillery. Founded in the 19th century, Darboussier was one of the largest sugar distilleries in the region and played a key role in Guadeloupe’s colonial economy. Though it closed in the mid-20th century, its legacy lives on through traditional recipes carried forward by Madras.

Among the must-try products:

• Fruity liqueurs : Mango, guava, passion fruit, and banana—these liqueurs charm with their sweetness and authenticity.
• Signature products from Darboussier: Famous coconut cream, ginger punch, and tropical fruit liqueurs like mango, passion fruit, and guava.
• Traditional punches : The signature coconut punch is made from a recipe passed down through generations. The ginger punch is perfect for fans of bold, spicy flavors.
• Infused rums : Madras innovates with “arranged” rums infused with local spices such as cinnamon, vanilla, and nutmeg—favorites among rum connoisseurs.
• Heritage products from Darboussier : Some creations are directly inspired by historical archives and recipes from Darboussier, reinforcing the connection between the island’s past and present.

Key features:

• Artisanal expertise : Madras continues to use traditional production methods to ensure product authenticity.
• Innovation : The company blends ancestral know-how with modern techniques to create unique flavors.
• Local commitment : It prioritizes local ingredients and collaborates with regional producers.

Activities and points of interest

Why visit Liquoristerie Madras ?

A visit to Liquoristerie Madras is a multisensory experience—perfect for food lovers and history enthusiasts exploring the world of Caribbean flavors. Visitors can:

• Discover the production process : Get a behind-the-scenes look at how flavors are extracted, distilled, macerated, and bottled.
• Participate in tastings : Sample a wide range of authentic punches, syrups, and liqueurs.
• Explore the boutique : Take home gourmet souvenirs like bottles of liqueur or curated gift boxes.

Don’t miss :

• Mixology workshops: Learn how to craft exotic cocktails using Madras products.
• Temporary exhibitions: Explore the history of distillation in Guadeloupe and the evolution of the company.

Visitor tips and practical information

The best time to visit is year-round, though the dry season (from December to April) offers more pleasant weather for a full experience. These months provide ideal conditions for a comfortable visit.

Opening hours are typically Monday to Friday, from 9 AM to 5 PM, but it’s best to check the exact hours ahead of time—especially during holidays or special events.

For guided tours and workshops, booking in advance is highly recommended to ensure availability and make the most of your visit. These activities add depth to your experience through detailed explanations and hands-on engagement.

Plan about 1.5 hours for a complete visit, including time for exploration, workshops, and browsing the boutique.

Activities nearby

While visiting Madras, take the opportunity to explore other nearby attractions. In Pointe-à-Pitre, the Mémorial ACTe, located just 15 minutes by car, is a must-see. This Caribbean center for memory, dedicated to slavery and the slave trade, offers a unique cultural and educational experience.

Just 10 minutes away by car, also in Pointe-à-Pitre, the Darse Market immerses you in a lively local atmosphere. This vibrant market offers a variety of fresh and artisanal products, perfect for experiencing the tastes and colors of Guadeloupe.

If you’re looking to relax, the Datcha Beach, located 20 minutes away by car in Le Gosier, is an ideal destination. With soft sand and crystal-clear waters, it's a perfect setting for some downtime.

For rum enthusiasts, the Damoiseau Distillery in Le Moule is about 30 minutes by car. Extend your day with a deeper dive into Guadeloupean rum-making and sample high-quality local blends.

FAQ about Liquoristerie Madras

What are the signature products of Liquoristerie Madras ? Madras offers a variety of punches, syrups, and liqueurs—including coconut punch, passion fruit punch, and syrups with tropical flavors.

Can you buy Madras products outside of Guadeloupe ? Yes, Madras products are available in select gourmet stores worldwide and via their online shop.

Does Madras offer guided tours ? Yes, guided tours are available to learn about the manufacturing process and company history. Advance booking is recommended.

Are there any special events organized by Madras ? Madras regularly takes part in local events and hosts mixology workshops. Visit their official website for dates and details.

Is the distillery accessible to people with disabilities ? Yes, Liquoristerie Madras is committed to accessibility. Facilities include ramps and adapted areas for visitors with limited mobility. Tastings and workshops are also designed to be inclusive.